Supermarket leads the way with first plastic-free aisle

Shoppers in the Netherlands can now make more environmentally friendly purchases at Europe’s first plastic-free supermarket aisle.

The initiative, a partnership between campaign group, A Plastic Planet and Dutch supermarket, Ekoplaza was launched in Amsterdam and enables shoppers to choose from 700 everyday products that are free from plastic packaging, including meat, rice, sauces, dairy, chocolate, cereals, snacks, fresh fruit and vegetables. Even the shelving is either wood or metal.

Before the end of the year, Ekoplaza plans to roll the plastic-free aisle out across each of its 74 stores.

The grocery retail sector accounts for more than 40% of all plastic packaging and much if it enters the ocean.  56% of all whale and dolphin species, from small fish-eating dolphins to the largest filter feeding whales, have been recorded eating marine plastics they’ve mistaken for food.

FOR MORE ON HOW YOU CAN HELP REDUCE PLASTIC POLLUTION, VISIT WDC’S NOTWHALEFOOD SITE.